The world of luxury watches has many significant players, including Rolex, Omega, Patek Philippe, and Audemars Piguet.
Some watch collectors enjoy their timepieces from the same watchmakers. Meanwhile, others prefer diversifying their collection but want a high-performance watch that will last a long time.
Fortunately, TAG Heuer fits into those categories by providing avant-garde pieces that seek to push boundaries and break conventions.
The luxury brand is famous for many things, such as its precision chronographs, superior quality, and uniqueness. But this leads us to the question, does this mean it’s a great watch?
Today, let’s highlight whether TAG Heuer watches are suitable and the significant factors that make their timepieces worth buying.
Tag Heuer Overview: History
Founded in 1860 by then-20-year-old Edouard Heuer, the company started as a small workshop in Saint Imier, Switzerland.
Twelve years into forming the company, the namesake founder created his first chronograph movement. In 1869, he changed the course of watchmaking by introducing the keyless winding system. It was an innovation that replaced the separate key previously needed to wind a watch.
Later, the founder observed that sporting competitions were expanding and recognized the need for pocket chronographs in these events. Thus, the company started mass-producing pocket chronographs to time race on roads and cinder racing tracks.
Since then, the brand’s timepiece with a silver case became a status symbol for greyhound and horse racing enthusiasts and other athletes.
In 1887, he introduced the “oscillating pinion,” a horizontal clutch that improves the engagement of the chronograph. Even today, major mechanical chronograph watchmakers use this work. Heuer considered this innovation as the “perfect chronograph.”
The name TAG Heuer stands for Techniques D’avant Garde. It was the first watch worn by an American astronaut (John Glenn) aboard Mercury-Atlas 6 spacecraft.
So, Is TAG Heuer a Good Watch?
Yes, absolutely.
TAG Heuer produces some of the great watches in the industry. The brand is known for its precision chronographs, and the timepieces they craft are precise, stylish, and very popular.
Most of their mechanical timepieces even have COSC certification, which comes with a Chronometer designation. This certificate is a testament to the brand’s precision and accuracy.
In addition, they have won prestigious partnerships, particularly with motor racing teams, champions, and tournaments. Thanks to them, they helped the brand became a household name. Today, TAG Heuer watches shine as motorsports and pilot watches.
TAG also introduced timepieces for golf to build on its legacy of involvement in sports timekeeping. Through it, the brand is committed to providing watches that will improve the wearers’ game.
5 Factors that Make Tag Heuer a Good Watch
1. Brand Recognition
TAG Heuer is indisputably one of the most recognizable watch brands in the world. People know their watches are of good quality, and they don’t produce timepieces available for everyone.
It may be on a different level than other brands, such as Rolex or Omega. However, it’s a few steps higher than other watch brands.
2. Materials Used
TAG Heuer uses high-quality materials, like 18K gold and diamonds. Most of their watches use the most durable option or a dial, the sapphire crystal. As a result, their timepieces are highly durable.
As for the bracelet and case, TAG Heuer uses industry-leading stainless steel alloy (316L). Alternatively, they use a more luxurious option (titanium) than stainless steel.
3. Design and Craftsmanship
TAG Heuer spent over 162 years perfecting all aspects of their timepiece – from design to manufacture. It also has a unique design philosophy that focuses on sports timekeeping and takes pride in creating signature pieces.
Additionally, TAG subjects them to a series of tests to ensure their watches are suitable for sports and water-resistant to a certain depth.
4. Reliability and Durability
Without a doubt, a TAG Heuer watch is reliable and durable. The materials we mentioned above, those used by TAG for their watches’ exterior, are all of fantastic quality.
As for the watch’s interior, it is also outstanding. Tag Heuer may not produce their movements, but they use ones from renowned companies, such as Ronda, Zenith, ETA, Dubois Depraz, and Sellita. These are all significant firms recognized for high-quality movements that other Swiss watchmakers use.
5. Price and Resale
Not all TAG Heuer timepieces hold their value well as other luxury brands. Still, some models are safe if we consider future resale value.
Some of their watches that hold their value over time include the Classic Heuer Autavia, Heuer Monaco, and Heuer Carrera. Even the modern TAG Heuer makes suitable investments too.
Tag Heuer Watch Collections: Best TAG Heuer Watches a Man Can Buy in 2023
TAG watches come in varied colors, styles, and sizes. So, there’s something for everyone, regardless of gender or age. They make great gifts if you have money because they are considered luxury timepieces.
Here are some of the best TAG Heuer watch collections worth looking into.
1. Carrera Limited Edition Porsche RS 2.7
TAG Heuer and Porsche are motorsports icons, and their collaboration in 2021 gave birth to this racing-inspired chronograph.
It’s a TAG watch designed in honor of the mighty Porsche 911 Carrera RS 2.7. Moreover, it is available in two colors: red in rose gold and blue in steel. These colors are drawn from the iconic colorways of the RS 2.7 cars.
We particularly like the steel blue model with a standout white fabric strap, Carrera printing, and Porsche branding. It likewise comes with a stainless steel bracelet.
Equipped with TAG’s in-house Caliber Heuer 02 automatic, this 42mm watch has an 80-hour power reserve and is built to overcome. It also has 100m water resistance and fixed bezel steel.
Lastly, the case side engraving of the Porsche 911 Carrera RS 2.7 on steel is filled with blue lacquer, while the gold version is more subdued.
2. Formula 1 Watch
Bold and colorful, this Tag Heuer Formula 1 adds a jolt of energy to the brand’s youth-oriented collection.
It’s a 43mm watch with a stainless steel case, a fully-brushed C-shaped case design, and prominent rounded crown guards. It also has an impressive robust 200-meter water resistance.
The dials are the main attraction of this Formula 1 watch as it’s available in green, yellow, and red colors – racing-inspired hues. A colorful watch may not be to everyone’s taste, but it’s undeniable that this timepiece is fun and eye-catching.
Furthermore, all three iconic watches have a simple presentation – bold Arabic numerals at 12 o’clock, rhodium-plated baton hands, rectangular indices, three black azurage subdials, and a cutout date window at 4 o’clock.
3. Tag Heuer Monaco
From a collection that has risen in popularity after Steve McQueen wore it in the film Le Mans, the Tag Heuer Monaco is one of the best offerings from the brand.
Moreover, it has an iconic square-faced dial, a 100-meter water resistance, and an in-house manufactured movement, Heuer 02. It is also accurate, and the pushers with protective guard rings are easy to use.
Overall, this innovation brings real advantages to the user.
4. Aquaracer Professional 300
The new 43mm Aquaracer Professional 300 watch combines a mixture of polished and brushed surfaces.
Other features of this watch include a blue sunray dial, a sharp-lined geometric case with a dodecagonal bezel, and smooth angles and lines. Additionally, it is available in a rubber strap and a stainless steel bracelet. These features are vital to the model’s all-around versatility with that beach-to-boardroom vibe.
Powered by the Caliber 5 automatic movement, this watch has a 38-hour power reserve that you can rely on to keep time. It’s sporty, light, and great to look at without compromising its specs.
All its features make it an ideal choice for a one-watch collection. It’s an accurate diving watch that can withstand any conditions.
5. Aquaracer Professional 1000 Superdiver
If TAG Heuer is all about classic and timeless timepieces, you might be surprised that they also have an advanced dive watch for the hardcore watch community.
This TAG Heuer Aquaracer Professional 1000 Superdiver comes in a 45mm case diameter and a total height of 15.75mm. Despite its size, it sits comfortably on an average male wrist because of its slightly curved and short lugs.
Moreover, the case and bracelet are made of a Grade 5 titanium alloy (very high strength), making it lighter yet hard-wearing than steel.
Other features of this timepiece are its attractive black and orange details, a steel crown protector at 3 o’clock, a custom backlit case, a sunray-brushed dial, and an incredible 1000M water resistance.
Frequently Asked Questions About TAG Heuer
Is TAG Heuer considered a luxury?
Yes, it is one of the leading luxury watch brands with deep connections in automobile racing. The brand also introduced its famous luxury smartwatch, TAG Heuer Connected.
Where does TAG Heuer watch rank?
TAG Heuer is the 34th most popular brand in the Swiss watch industry and the 12th most recognized watch brand in Switzerland.
Additionally, TAG Heuer makes great quartz watches, mechanical timepieces, tourbillon watches, and highly precise chronographs.
What are TAG Heuer’s best mechanical watches?
Consider the Carrera Plasma Tourbillon Nanograph, the Formula 1 Red Bull Racing, TAG Heuer Aquaracer (also available in quartz movements), and TAG Heuer Link Caliber.
Quartz movements power other affordable TAG Heuers.
Final Verdict: Is TAG Heuer Worth It?
Considering the factors mentioned above, TAG Heuer is worth the money. Yet, sometimes, the brand is only necessary to customers. If that’s the case, there’s still no harm in buying a TAG Heuer watch.
Watches from this brand are thoroughly tested, made from high-quality materials, aesthetics, and meet the demands of the modern market. These features and the brand’s reputation paved the way for sports and racing partnerships.
So, if you’re planning to own a TAG Heuer watch, rest assured you’ll enjoy wearing that timepiece for years to come.
If you like this review, please read our other reviews at EvesWatch.com.
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My name is Eve Acosta and I’m the person behind this site. Watches are what get me ticking ;).
No, but seriously, I just love watches, I have over 30 myself. It’s an obsession of mine, which is why my husband recommended me to put my hobby into some good use and build this site – so I did.
My passion for timepieces came from the fact that my parents own a small chain of shops selling timepieces. I’ve worked at the shop since I was 11 and fell in love with the merchandise.
