You’re probably familiar with some big names among watch brands by now.
Popular brands like Rolex, Omega, and Apple have been around for decades, so it’s no surprise that they’ve become household names among watch enthusiasts everywhere. But how much do you think these watches sell for on average?
Why do watches like the Vacheron Constantin, Patek Philippe Titanium Ref. 5208T-010, and the Audemars Piguet Royal Oak series cost over a million dollars? How have they remained a favorite choice for watch collectors in the world for so many years?
If you’re interested to know more about how much the most popular watches sell for, keep reading to find out!
How Much Do the Most Popular Watches Sell For?
Price $5000 – $17.5 million
If any brand has managed to cement its position at the top of the watchmaking hierarchy, it’s Rolex.
This brand took the world by storm when it assembled its Rolex Submariner line, producing the first water-resistant watch in the early 20th century. This watch collection broke several records and gained a solid reputation as a pacesetter.
With its unique watch mechanisms and groundbreaking innovations, Rolex is one of the go-to watches for celebrities worldwide and anyone who can afford to clinch one of its limited-edition watches.
For Rolex watches, certain factors determine the price, like the materials used, complications of the watch design, the high demand for a particular collection, and many more.
For instance, the Rolex Daytona Ref 6265 sold for $6 Million (the most expensive Rolex watch ever sold at auction) because it was uniquely crafted in 18-carat white gold and had other outstanding features.
The strict restrictions on price controls and retail shops have also managed to secure the value of Rolex, preventing just anyone from selling a Rolex watch.
On the other hand, the most affordable Rolex watch is the 36-millimeter Rolex Oyster Perpetual. The watch costs over 5000 dollars and is usually a good first choice if you’re getting introduced to the Rolex lifestyle.
On average, the prices for Rolex watches range between 7000 dollars to 12,500 dollars, with the Stainless Steel Submariner costing around 12,500 dollars or more.
However, several other collections from Rolex cost more than those average prices.
The Rolex Daytona collection is a prime example. In 2018, the Rolex Daytona Unicorn Ref. 6265 sold for almost six million dollars. This intricate timepiece also includes 18 carats of white gold!
The watch has gone down as one of the most expensive watches sold at auction.
Despite being a favorite in the watch world, Rolex produced only a few watches to meet the high demand. As a result, it drove up the watch’s value, giving it a higher staying power and making it worth thousands of dollars today.
As expensive as Rolex watches are, their consistent quality watches have convinced their customers of their unending commitment to them. Their consistency explains why they remain an all-time favorite among luxury watch lovers worldwide.
Price $170 – $115,000
This giant organization is famous for its groundbreaking innovations in the technology industry.
Apple is a household name, an enormous brand valued at a whopping $1 trillion. Apple has its hands on deck, from laptops to iPhones, iPads, and smartwatches. This brand releases regularly upgraded devices that make the brand highly sought after, especially among young people.
If there’s one thing we can learn from Apple, its competition is itself.
This company continues to outsmart other brands with pioneering technology. There’s always a new way to do it, no matter what has been achieved, and believe it or not, Apple finds it.
The same thing applies to its smartwatches. Apple has incorporated several intelligent features into its smartwatches, such as heart rate monitors, footstep trackers, and LED lights. Now, many users find their wristwatches increasingly valuable and dependable.
Customers can link and operate their mobile phones through their wristwatches thanks to these smartwatches. It’s a beautiful experience, and many consumers crave it.
Many brands produce quality smartwatches, so why do most users prefer Apple?
For starters, you get nearly all your iPhone functions on your watch. You can play music, operate your mobile apps, respond to emails, and even facetime, all with your wristwatch!
This brand took wristwatch functions to a whole other level. So how much does Apple watches cost on average?
Depending on the series, you can get an Apple watch for between 170 dollars to about 500 dollars. While the latest series, such as the Apple Watch Series 7, sells for 749 to 1,499 dollars.
Like all Apple products, these prices will drop once a new upgrade comes out. But the watch is definitely worth the Price.
Price: $1500 – $1.4 million
Omega is another giant in the watchmaking industry. Like its sibling, Rolex, it is one of the best-selling Swiss watches currently dominating. This brand was established over two centuries ago and has remained a reckoning force since its inception.
What makes the Omega brand so unique? Well, this brand releases top-quality but limited edition watches, but it also aims to make history while doing so.
Omega has broken many records, which explains why they are called “a brand of many firsts.”
Omega has unparalleled longevity in the business, having been in existence for the past two centuries. You would think the brand would fall off the market soon, but it is as tenacious as it is outstandingly creative.
Its long-lasting reputation is one of the reasons its watches are highly valued, along with consistently releasing high-quality products.
Omega has evolved with the changing trends, insisting on totalizing its watches.
Like Rolex, Omega releases limited edition watches that drive watch enthusiasts into a frenzy. The watch mechanism has remained top-notch with quality materials, exquisite watch designs, and beautiful packages.
Among several achievements, Omega boasts of being the first watch on the moon, serving as the official timekeeper for the Olympic games, a long-lasting association with the James Bond franchise, and being the first watch brand to invent a diver’s watch.
A pretty impressive resume, you would agree.
The average price range for Omega watches lies between 5000 dollars to 7000 dollars. However, Omega also has other watch collections as low as 1500 dollars, such as the Omega De Ville Prestige Quartz 27.4.
So, if you’re looking for an affordable product from a luxurious watch brand, you should consider Omega.
Price: $64 – $400
We all want the most okay things in life. However, not all of us can afford them. Therefore, Stuhrling was created to change that, at least regarding wristwatches.
Since its inception, the primary goal of this brand has been to make luxury affordable for the average customer. Stuhrling produces only the finest watches with exquisite designs and materials at more affordable rates than regular luxury watch brands.
Made in China, this brand carefully studied existing luxurious brands like Omega, Rolex, and other Swiss watches. Omega aims to deliver wristwatches that are just as valuable.
Founded in the late 90s, this brand has only been around for a few decades but is considered one of the top brands in the Watch world.
One great advantage of Stuhrling watches over other luxury timepieces is that they majorly produce quartz watches. Since the quartz watch is known to be more accurate than the mechanical watch, this means that Stuhrling can be relied on for its accuracy.
Due to its affordability and high-quality production materials, watch enthusiasts across the globe love this watch brand.
The average price for a Stuhrling watch costs between 64 and 400 dollars. You might dismiss it as a luxury brand just because it does not cost thousands of dollars like the typical luxurious watches. However, that would be a grave error of judgment.
This brand also makes first-rate watches using the finest materials. They create excellent wristwatches, all at an affordable rate.
So, rest assured that when it comes to value, Stuhrling always delivers.
Price $100 – $600
Founded in the 1800s, Bulova is one of the oldest watch brands. Like the Stuhrling, this company aims to make some of the classiest watches affordable for the average person. They produce fine watches on a budget, so everyone can get something suitable to wear.
The average Bulova watch costs somewhere between 100 to 600 dollars. So, if you’re looking for a quality watch intentionally made classy and affordable, you should give Bulova a shot.
Although some watch enthusiasts consider it an average watch, the consensus is that it provides good value.
Bulova’s automatic watches are made from regular and accessible yet strong materials. This construction makes their products durable yet budget-friendly. With good care, your Bulova watch can last for a long time, so we consider this watch worth every penny.
Price: $39 – $185,000
Established in 1881 by a Japanese businessman named Kintaro Hattaro, Seiko has decades of experience in the watchmaking business. This watch brand takes pride in producing every component required to assemble its watches.
Another brand of many firsts, Seiko produced the first wristwatch in Japan in 1913 and is the official watch brand for the Japanese National Railway.
Many of Seiko’s vintage watches are representations of one significant technological development or the other in the watchmaking world.
For instance, Seiko was the first brand ever to create a quartz watch, the Seiko Astron, in 1969.
By 1973, it created the world’s first digital watch. The first wristwatch with television access was produced in 1982, alongside many other groundbreaking inventions. Then, the first wristwatch with voice note recording ability was invented in 1983.
So, you would agree that this brand is the very embodiment of innovation.
If you’re looking to snatch one of Seiko’s watches for yourself, you’re lucky because the brand typically produces affordable products. However, Seiko also has some limited-edition luxurious watches that cost thousands of dollars.
On average, Seiko watches can cost as low as 39 dollars or as high as 5,655 dollars. For instance, the Grand Seiko Masterpiece Collection SBGD207 is the rarest and most expensive Seiko watch ever made.
Made with platinum, it costs a clean 185,000 dollars and is as beautiful as rare.
If you want Seiko’s classical timepieces, then the Seiko Presage Blue Enamel Limited Edition is a go-to watch. Made with a blue enamel dial and packaged in a stainless steel case, the watch costs $1,100 with three years Seiko warranty.
So, whether it’s the regular watch or the luxury watch, Seiko ensures there’s a brand for everyone.
Price: $50 – $1000
If you’ve never heard of this brand before now, don’t worry, we won’t judge. And no, the Fossil here doesn’t refer to the natural fuel in the earth.
Founded in the 1980s, Fossil does not have a reputation as old as some more prominent watchmakers. While this is not your typical luxury watch brand, the Chinese smartwatch company produces quality watches worth every penny.
Nevertheless, it has managed to carve a niche for itself in the few decades around. While most fossil watches may not have a high resale value, you can enjoy your watch for as long as you want, provided you take proper care of it.
The price range for fossil watches starts from 50 dollars to 1000 dollars.
Price $250 – $2500
Known as the Swiss watch with the American spirit, Hamilton is as unique as gifted. Founded in Pennsylvania in 1892, this brand has also had some phenomenal achievements since it came into existence.
For starters, it was the official watch brand for the American military during World War II. This recognition reflects just how trusted the brand was regarding its accuracy and reliability.
Although the company moved to Switzerland as far back as 1939, Hamilton proudly portrays its American heritage with some watch collections.
While the brand enjoys the prestige of Swiss watches, its American flavor makes it unique, setting it apart from the other players in the Swiss market.
Like its counterparts in the world of Swiss-made luxury watches, Hamilton has built its reputation through several marketing strategies: its association with celebrities in Hollywood. The best of these was the brand’s association with Elvis Presley.
Price: $24 – $2000
Casio is another Japanese watchmaker making waves around the world. It is recognized among watch enthusiasts as a quality brand for valuable digital watches. This watch brand does not just manufacture quality watches but also has expertise in producing a lot of other electronics.
Established in 1946, Casio took giant strides in its early years, introducing several technological inventions like electric calculators, electronic keyboards, digital cameras, and many more.
Casio makes a wide range of quality watches like its other electronic products.
Price $44 – $2000
As mentioned, this is the most loved of all Casio’s watches. Short form for gravitational shock, the watch was created to withstand kinetic force, so it’s a favorite option for fitness enthusiasts.
G-Shock watches are made with titanium and other durable materials, and the battery can last for as long as six years to ten years.
11. Tag Heuer
Price: $165 – $10,000
Founded in 1860, Tag Heuer is another prestigious brand of swiss watches. This company is most loved among athletes and sports lovers worldwide for its precision and accuracy. It carved a niche for itself in sports racing and other sporting activities.
The sports watches are highly durable to withstand vibrations or force from such activities as car racing. Due to its mechanical accuracy, the brand is also highly revered as a stopwatch for the various sporting event.
Price $65 – $300
When producing high-performing watches, you can give Bertucci all its roses. This watch brand focuses on only the most durable production materials, including titanium, steel, polycarbonate, and aluminum.
Bertucci watches are rugged enough to survive outdoor and indoor activities with the hustling spirit and the typical American brand. It promises quality watches that every customer can count on to be by his side every day.
You may think this is far-fetched, but we can agree since Bertucci watches can last as long as five to six years with proper care.
Price: $530 – $3500
No list of the most expensive watch brands can ever be complete without mentioning Gucci. Nearly every fashion item has been impacted by this brand, from bags, shoes, clothing, and even jewelry. It remains one of the top five most famous luxurious watches in the world.
Founded in 1921, this Italian brand set out to change the course of fashion history, and it did.
Gucci Guccio, the brain behind the brand, was a man of impeccable taste. He did his due diligence by studying the upper-class members of his society. He noted their fashion preferences and their high taste and adopted these styles to his brand.
During World War II, ugly incidents like family feuds, global economic crises, and other challenges, Gucci remained as solid as a rock, raking in millions of euros per year.
Gucci watch models are tailored for the classiest lifestyles like its other products. They are made with glamorous designs and strong production materials. This brand has a solid reputation that makes its watches worth every dime they cost.
Price: $2,500 – $200,000
Cartier can boast of its exclusive customers worldwide who have a good eye and a high taste in fashion for a wealthy client base. This watch brand delivers premium-made watches with exquisite packages and complicated designs, an intriguing combination indeed.
Like other Swiss watches, Cartier uses excellent materials and designs in its production, so it remains in high demand among its wealthy customers. It has a strong reputation for its upscale watches, which can be a great symbol of a lifestyle of luxury and prestige.
Cartier watches can sell as high as 4000 dollars even when sold as second-hand products. So, it can be a good investment, too, if you ever decide to resell.
You can buy any collection from this luxury brand for as low as 2,500 dollars or 200,000 dollars. You can also shop second-hand Cartier watches at Chrono24, a reliable site with as low as 840 dollars.
15. Michael Kors
Price: $175 – $550
Michael Kors does not compromise its reputation for functionality and reliability. This American brand has various fashion collections for men, women, and kids.
With Michael Kors’ designs, you are sure that your fashion sense will attract loads of eyes when you walk into any room. It extends this goal to its watches, using some very fabulous designs.
For instance, its rose gold-tone watches will catch the attention of every eye because of their glamorous designs. It comes in so many beautiful tones that there’s always a tone available to match. It does a beautiful job regarding its function and accuracy, as it performs well as a fashion accessory.
Do you want to know the best part? You don’t have to break the bank to get these gorgeous collections. Michael Kors watches usually sell between 175 dollars to 550 dollars. Depending on your preference, you can get watches that sell for less.
Price $39 – $1500
A subsidiary of the Swatch Group of companies in Switzerland, the Swatch brand watch was created in 1983 to represent the brand of quartz watches.
The worldwide preference for quartz watches forced the company to innovate to lose its solidified presence in the market and hold on to its traditional watchmaking style.
Although Swatch was created because of the popularity of quartz watches, it quickly became a favorite in the Swiss market. Since quartz watches are more accurate than mechanical watches, this watch model enjoys the reputation that all quartz watches enjoy.
Swatch watches are much more affordable than an average Swiss watch, with some selling as low as 39 dollars while others can be as high as 1,333 dollars.
Price: $50 – $300
Have you heard of a brand with a lifetime warranty? If not, Peugeot watches like to break boundaries. Peugeot is more famous for its cars since they also make quality wristwatches.
Founded in the 1970s, this watch brand has some experience in the game. The Peugeot watch is an excellent brand for leather watches, making comfortable and quality watches affordable.
18. Patek Philippe
Price: $12,500 – $6 million
The Patek Phillipe is the ideal representation of a luxury brand in terms of prices. If you’re in doubt, don’t forget that the Patek Philippe Grandmaster Chime sold for $31.19 Million and has been the most expensive watch sold at auction.
Once holding the title of the most expensive watch globally, Patek Phillipe watches sell for 12,500 dollars to 2 million dollars and more.
It is one of the most prestigious designer watches, with precious products.
Founded in 1839, Patek Phillipe is one of the oldest watch brands, with a long-standing reputation for premium and exquisite luxury watches highly coveted among watch lovers around the globe.
Patek Philippe assembles costly watches because of the complications, history, and material they are made with, as most luxury watches are made with pink gold, yellow, or rose gold.
Think about some of its collections, like the Patek Philippe ref 6300A-010 Grandmaster Chime worth $31.19m.
Price: $70 – $300
The Italian designer Renze Rosso founded this company in 1978. He always had a good eye for quality clothing, and he extended his taste in fashion to his wristwatches.
Partnered up with Fossil, Diesel makes various luxury watches but sells them cheaper than the typical luxury brand.
20. Swiss Legend
Price: $295 – $2500
Just as the name implies, this watch is one of the iconic watch brands from Switzerland. Aside from making quality watches, they have good warranty policies and affordable wristwatches with luxury designs.
They studied the existing standard of Swiss watch production and adjusted their products to meet this standard.
Price: $40 – $900
If you count the best ten designers globally, Gorgio Armani must make your list. Founded in 1975, this Italian brand is recognized as a global fashion icon today. Like many other fashion products, Armani wrist watches are made with high-quality material, especially those under its luxury collection.
Although Armani is recognized as a luxury fashion brand, it also makes affordable wristwatches. The subsidiary brand Emporio Armani makes more affordable products that everyone can access.
Some low-end Armani watches sell as low as 40 dollars, while the current most expensive Emporio Armani watch sells for around 900 dollars.
Price $100 – $400
Burberry offers valuable timepieces that are worth your time. Founded in 1856, this British brand has relevant experience making fashion items.
Burberry watches give great value to watch lovers worldwide and are a great choice to add to your watch collection if you’re looking for a new luxury brand.
Price $500 – $2000
This automatic watch brand is one of the few brands you might call the ultimate Swiss watch. It is so prestigious that the founders of Rolex own a Gevril watch as part of their watch collection.
Gevril watches are high-end watches made for their wealthy client base, so they come in exquisite designs and classy styles.
24. Deep Blue
Price $150 – $400
As the name slightly suggests, this brand specializes in producing dive watches. It makes efficient and robust dive watches that meet all the specifications and requirements of any good dive watch and does quite well against its more expensive competitors.
Founded in 2007 in New York, the brand motto succinctly captures its aim stating, “precision diver.” The motto portrays their confidence in their brand in terms of the precision and accuracy of their dive watches.
Price $100 – $500
Founded in 2001, this Chinese brand is one of the watchmaking industry’s newcomers. It produces watches known to be affordable, water-resistant, and accurate, which is why many love this watch despite its relatively new presence.
Price $20 – $200
A subsidiary of the Zero Group, Eclipse specializes in making super reliable and affordable quartz watches.
Price $50 – $600
Another unique brand of watches has various watch collections for multiple purposes, including Swiss watches, Military watches, Automatic watches, Custom watches, and Dive watches. Islander makes its watches using durable and long-lasting stainless steel and leather materials.
The dive watches have quality features to give them optimum performance. This intricate timepiece includes waterproof materials, crystal clear glass, a solid strap, luminous watch hands, LED lights, etc.
Regardless of your budget, there’s an option for everyone.
Price: $1900 – $16825
Tudor is another Swiss watch company owned by the Wilsdorf family, just like Rolex. Considering how much prestige Rolex has built over the years, you will understand why Tudor watches are that good.
The attention to detail, the intentional designs, quality production materials, and the mechanical accuracy of Tudor watches make it a fan favorite in the world of watch enthusiasts, so this watch is here to stay.
Price $50 – $700
Established in 1892, Ingersoll watches remain one of the most affordable watches in the market. Founder Robert Ingersoll started this watch brand to sell quality watches for as low as one dollar each.
Soon, this brand became a favorite among low-income earners in America because of the brand’s aggressive marketing tactics. Ingersoll is one of the iconic watchmakers in America. It invented the first military watch, the first dark glow in a pocket watch, and the first character watch under Disney.
Today, Ingersoll continues to produce quality and super affordable watches in line with the vision of its founder. It has also grown to produce exclusive luxury watches. Ingersoll watches come with a lifetime warranty, which is impressive.
Price: $100 – $2000
For a brand that’s been around since 1918, Citizen has had quite the journey. It was born just as World War I ended, survived World War II, and saw the advent of the digital age.
In the 1970s, Citizen adopted its brand to the existing changes by releasing its quartz watches to meet the high demand.
Citizen also has watch collections that meet several needs such as sports watches, automatic watches, quartz watches, dress watches, and eco-drive watches. It also has trendy and elegant timepieces for those who prefer more eye-catching options.
If you’re still wondering if any of these watches are worth the price, the answer is yes, they are. Gaining popularity in the world of watchmaking is not for the weak.
Generally, every excellent and loved watch brand has consistently produced quality products. If you’re looking to try out any of these brands, you can take a leap of faith knowing that the majority of them have been tested and trusted for not less than a decade, at the very least.
If you liked this article, you might want to read our other articles at Eveswatch.com.
My name is Eve Acosta and I’m the person behind this site. Watches are what get me ticking ;).
No, but seriously, I just love watches, I have over 30 myself. It’s an obsession of mine, which is why my husband recommended me to put my hobby into some good use and build this site – so I did.
My passion for timepieces came from the fact that my parents own a small chain of shops selling timepieces. I’ve worked at the shop since I was 11 and fell in love with the merchandise.